Just in case you’re not sick to death of New Year speculations already, let’s take a look at 2012 trendsetting predictions for Boomers. According to Marian Salzman, CEO of one of the world’s leading trend-spotters, Euro RSCG Worldwide PR, there are some obvious trends that Boomers will be spearheading this year.
1) Re-Feathering the Empty Nest – Mom and Dad to the rescue again as 20 and 30 somethings can’t make it on their own due to financial difficulties. Salzman believes that a five-generation household could become the norm. Quite a change for those actually looking forward to the empty nest, huh?
2) The Housing Crisis/Education Correlation - Apparently, there is a strong correlation between home equity gains and college attendance. This means that empty nesters, newly divorced, etc are looking for a major life change and are more likely to go back to school. Meh … I don’t know if I buy it. If someone wants a life change, I don’t see that the housing crisis has anything to do with it.
3) Semi-Scientific Voodoo Medicine - Who needs doctors when you have the internet? With the information highway offering much more information than your rushed 12 minute consultation with your doctor, new “wellness” trends are reigning supreme. The new trend being the thousands of companies which are convincing seniors that a mere tree stand pose will solve their arthritis. Alternative medicine is definitely beneficial to our well being, however these treatments are certainly no replacement for medical science. Perhaps we should look at the sky-high costs of doctor visits to see if maybe that’s a factor, hmm?
These are just a few of the predictions from Marian Salzman. Take a look at the Huffington Post for the rest of her ideas for 2012.
Any predictions of your own?
